Data River
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Data Visualization · Installation

Data River

Data River artistically visualizes and sonifies data from production lines of the new 4.0 factory. Created in collaboration with Electrolux Italia at the Susegano facility.

Year2023
§02DatasheetTechnical Specs

Specifications.

Client
Electrolux
Year
2023
Role
Lead Creative Developer
Duration
12 months
Team
4
Disciplines
Data Art, Installation Design, Sound Design
Technologies
LED Wall, Data Visualization, Real-time Data, Custom Shaders
With
D20 Art Lab, Federica Fragapane
§04OverviewNarrative

The LED wall installation updates every 15 minutes with real-time production data. The objective of the artistic intervention is to emphasize the centrality of human experience, reshaping the concept of data use and visualization: values and numbers that come from production lines do not flow into a readable graph, but give shape to an abstract artistic image that regenerates in real time. The result is a constantly transforming pictorial work, located in an acoustically protected area, that breathes and resonates in a continuous flow, able to generate a sense of peace comparable to that which can arise from observing natural phenomena.

§05ProcessPhases

How it was built.

A linear flow — research to install — of the phases that shaped the final piece.

01

Data Pipeline Design

Connected directly to factory data streams to understand the rhythm and patterns of production. Built a robust real-time pipeline capable of processing millions of data points while maintaining visual fluidity.

02

Visual Language Development

Transform cold factory production data into an emotionally resonant artistic experience. The goal was to make data feel alive - breathing and flowing like a natural phenomenon.

03

Installation & Calibration

Installed and calibrated the LED wall system for optimal viewing in the factory environment, ensuring the visualization maintains its artistic quality across all lighting conditions.

§06MetricsImpact

Measured impact.

Fig · 01
15M+
Data Points

Production data visualized

Fig · 02
96/day
Updates

Real-time refresh cycles

Fig · 03
Permanent
Status

Susegana facility

§07Gallery6 Figures · Canvas

Documentation.

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FIG 0101/06
Data River detail
FIG 0202/06
Data River detail
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Data River detail
FIG 0404/06
Data River LED wall
FIG 0505/06
Data River LED wall
FIG 0606/06
Data River detail
§09Next Project

Data Visualization · Interactive2023-2024

The Circle - Interactive Screen

"The Circle" was an exhibition dedicated to photographer Luca Locatelli's exploration of circular economy solutions. Created five printed data visualization pieces and an interactive screen.

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