Data Visualization · Installation
Data River
Data River artistically visualizes and sonifies data from production lines of the new 4.0 factory. Created in collaboration with Electrolux Italia at the Susegano facility.
Client
Electrolux
Year
2023
Role
Lead Artist & Developer
Duration
6 months
Team
3
Overview
The LED wall installation updates every 15 minutes with real-time production data. The objective of the artistic intervention is to emphasize the centrality of human experience, reshaping the concept of data use and visualization: values and numbers that come from production lines do not flow into a readable graph, but give shape to an abstract artistic image that regenerates in real time. The result is a constantly transforming pictorial work, located in an acoustically protected area, that breathes and resonates in a continuous flow, able to generate a sense of peace comparable to that which can arise from observing natural phenomena.
Impact & Results
Data Points
15M+
Production data visualized
Updates
96/day
Real-time refresh cycles
Status
Permanent
Susegana facility
Process
Data Pipeline Design
Connected directly to factory data streams to understand the rhythm and patterns of production. Built a robust real-time pipeline capable of processing millions of data points while maintaining visual fluidity.
Visual Language Development
Transform cold factory production data into an emotionally resonant artistic experience. The goal was to make data feel alive - breathing and flowing like a natural phenomenon.
Installation & Calibration
Installed and calibrated the LED wall system for optimal viewing in the factory environment, ensuring the visualization maintains its artistic quality across all lighting conditions.
Technology & Disciplines
Technologies
Disciplines
Technical Highlights
- →Real-time data pipeline processing 15M data points
- →Custom shader pipeline for LED wall optimization
- →Subtle sonification creating ambient sound from data patterns
Data River LED wall
Data River detail
